Who is the Progressive Girl?
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UPDATED: Mar 13, 2020
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Anyone who watches an hour or more of TV in the evenings has seen her. She’s the perky, happy-go-lucky and informational Progressive Insurance salesgirl who always seems to know exactly what her customers want. Known as Flo, she is played by the comedian Stephanie Courtney who can be easily recognizable in Progressive Insurance commercials due to her quick wit and happy tone of voice.
In commercials for the past few years, she has turned heads and gotten Progressive Insurance a lot of attention so much that it’s become Geico’s biggest competition. Her character was created by a Boston area advertizing agency, and just like their mission to make Progressive Insurance a noticeable and poignant insurance company, she has captivated millions with her can-do attitude airing nationwide.
Flo’s character typically takes the form of cashier in Progressive Insurance commercials and since airing in 2009, has attracted millions of fans on her Facebook page. Her ability to be an accessible TV figure and communicate the cheap and affordable rates of Progressive Insurance for the “any man” driver has led to future commercials with her as the star. When it comes to memorable insurance commercial characters, there used to just be the gecko, the loveable Geico Insurance figurehead. Now, there’s a bubbly, helpful and informational character for Progressive Insurance that always keeps her audience entertained, and has no doubt made Progressive Insurance one of the most popular insurance companies in the world.
Of course, the bubbly girl we see helping insurance customers with their Progressive Insurance needs isn’t a real Progressive Insurance clerk but a fabrication of the message that Progressive wants to send out. It’s quite clever marketing actually, because after watching her bubbly character approach customers and find just the right policy for their needs, there isn’t much room to think that you won’t be greeted with over the top customer service yourself, right?
Stephanie Courtney, the actress who plays Flo on the repetitive Progressive Insurance commercials may not actually work for the insurance company but she does bring life to the company’s image. Who wouldn’t want to be affiliated with Progressive after watching her time and time again? Whether you want to befriend her or take her home to meet your parents, she’s successfully spread a message of warmth and positivity that’s hard to resist.
Flo, the Progressive Insurance girl has many things going for her, and makes everyone want to love her. Not only can she find the perfect insurance package that is specifically tailored to your personal home, business or automobile needs, but she gets it quickly and makes you feel like you are the most important customer. This tells the audiences that no matter who you are or what your insurance needs are, Progressive has you covered. She comes across as asexual with no hidden meaning other than to help you quickly and get you the best insurance policy available. When it comes to Progressive Insurance as a company, who cares what they are really like when you have Flo on the forefront, with her friendly retro flip hairstyle, happy tone of voice and constant smile to help you with your insurance needs?
The Future of Flo
Flo’s character has hit it big and everyone seems to think so. In fact, Flo has put Progressive Insurance ‘out there’ with the rest of the big name insurance companies such as Allstate and Geico Insurance. Whether her perkiness amuses you, makes you want to switch over to Progressive Insurance and leave your current insurance company or shutter at her happy-go-lucky attitude, it really doesn’t matter because she’s got you just where she wants you: paying a minute of your day’s attention to Progressive. As the face of Progressive Insurance, the actress has been performing for years, along with traveling with an improv group called The Groundings. She has also had some minor roles in movies such as “The Heartbreak Kid,” and “Blades of Glory.” Most recently, you can find the actress most recently showing off her flexibility in a yoga pose for a new Glade commercial. Always bubbly, positive and interesting, we can expect a lot more of her to come, whether as the “it” girl for Progressive or elsewhere. Watch out world – there’s not stopping her as an actress or as a fictitious character for Progressive Insurance and others. Whether you want to date her, take her out to lunch or just feed off of her positive vibes, she’s here to stay.