Who plays the voice of the GEICO Gecko?

The GEICO Gecko was born from the Screen Actor’s Guild strike in 1999 and continues to capture our attention over 20 years later. The voice of the GEICO Gecko has changed over the years, but most recently was portrayed by Richard Steven Horvitz. Over the years, Kelsey Grammar and Dave Kelly starred as the voice of the GEICO Gecko.

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Tonya Sisler has a Bachelor’s Degree from the University of South Carolina in Journalism and has worked for 15+ years in management. She has also completed a proofreading certification and is currently a professional writer.

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Brad Larson has been in the insurance industry for more than a dozen years. He started out as a claims adjuster for a national carrier. He has since switched to the agency side of the business. Brad is licensed in all P&C lines.

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Reviewed by Brad Larsen
Licensed Auto Insurance Agent

UPDATED: Oct 24, 2020

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In a nutshell...

  • GEICO stands for the Government Employees Insurance Company
  • The Gecko’s name is Martin, which is a reference to the Martin Agency
  • GEICO is the 3rd largest car insurance company in America

Everyone loves the Gecko, and with GEICO’s $800 billion advertising budget the Gecko is part of everyday life.

Between television, radio, newspapers, billboards and online ads the odds of going a day without seeing the little green guy are pretty rare but the GEICO Gecko is not real you know?

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How did GEICO create the Gecko advertising campaign?

Back in 1999 when a Screen Actors Guild strike was in place, the Martin Agency created the original Gecko as part of an advertising campaign commissioned by GEICO.

The terms of the Screen Actor Guild’s strike prevented any “human actors” from working in commercials so with an advertising budget to blow, and a brand to build, the Martin agency decided to use animation and create a cute little green character as the GEICO spokesperson.

The Gecko campaign was initially launched using a specific Cockney English accent for the character pleading with viewers to stop calling him GEICO as he was a Gecko.

Between the loveable creature created, the funny British accent, and an entirely new approach to sell car insurance, the Gecko campaign was a smash hit landing a place in the history books of advertising campaigns.

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Who plays the voice of the GEICO Gecko in GEICO car insurance commercials?

Over the years the Gecko voice has been played by just a handful of actors including Kelsey Grammer, Dave Kelly, and Richard Steven Horvitz.

GEICO stands for the Government Employees Insurance Company and is the 3rd largest car insurance company in America with an 8.2 percent market share of auto insurance policies nationwide.

In addition to the success of the Gecko commercials, GEICO is also home to the most viewed car insurance commercial in history.

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