Who plays the voice of the GEICO Gecko?

The GEICO Gecko was born from the Screen Actors Guild strike in 1999 and continues to capture our attention over 20 years later. The voice of the GEICO Gecko has changed many times over the years.

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Tonya Sisler has a Bachelor’s Degree from the University of South Carolina in Journalism and has worked for 15+ years in management. She has also completed a proofreading certification and is currently a professional writer.

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Brad Larson has been in the insurance industry for more than a dozen years. He started out as a claims adjuster for a national carrier. He has since switched to the agency side of the business. Brad is licensed in all P&C lines.

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Reviewed by Brad Larsen
Licensed Auto Insurance Agent Brad Larsen

UPDATED: May 9, 2022

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In a nutshell...

  • GEICO stands for the Government Employees Insurance Company
  • The Gecko’s name is Martin, which is a reference to the Martin Agency
  • GEICO is the 3rd largest car insurance company in America
  • The Gecko has been voiced by Richard Steven Horvitz, Kelsey Grammar and Dave Kelly in the past

Everyone loves the Gecko, and with GEICO’s $800 billion advertising budget, the Gecko is part of everyday life.

Between television, radio, newspapers, billboards and online ads the odds of going a day without seeing the little green guy are pretty rare.

What might be more surprising is the number of people that have given the little reptile his iconic sound. The role of the friendly gecko has seen quite a few voice actors, all giving him that iconic Cockney accent.

Find out who is the voice of the GEICO Gecko below.

How did GEICO create the Gecko advertising campaign?

Back in 1999 when a Screen Actors Guild strike was in place, the Martin Agency created the original Gecko as part of an advertising campaign commissioned by GEICO.

The terms of the Screen Actors Guild strike prevented any “human actors” from working in commercials so with an advertising budget to blow, and a brand to build, the Martin agency decided to use animation and create a cute little green character as the GEICO spokesperson.

The Gecko campaign was initially launched using a specific Cockney English accent for the character pleading with viewers to stop calling him GEICO as he was a gecko.

Between the loveable creature created, the funny British accent, and an entirely new approach to sell car insurance, the Gecko campaign was a smash hit landing a place in the history books of advertising campaigns.

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Who does the voice of the GEICO Gecko in GEICO car insurance commercials?

Over the years the Gecko voice has been played by a handful of actors including Kelsey Grammer, Dave Kelly, and Richard Steven Horvitz. Although there is conflicting information online on who is the voice of the Geico lizard, it appears that right now he is being voiced by British actor Jake Wood.

The famous lizard may have had many different people lending him their voice, but as the Gecko, he has stayed true to GEICO offering affordable savings and remained consistently the same through many of their commercials and advertisements. He’s often depicted as helpful and adorable.

In Summary

GEICO car insurance stands for the Government Employees Insurance Company and is the 3rd largest car insurance company in America with an 8.2% market share of auto insurance policies nationwide. Their lovable lizard mascot has helped them earn quite a marketing spotlight through the years.

In addition to the success of the Gecko commercials, GEICO is also home to the most viewed car insurance commercials in history. Thanks no doubt to Martin, the GEICO Gecko.

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