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Who plays the Voice of the GEICO Gecko?

The GEICO Gecko. Let’s face it – everyone loves the Gecko and with GEICO’s $800 Billion advertising budget the Gecko is part of everyday life. Between television, radio, newspapers, billboards and online ads the odds of going a day without seeing the green little guy are pretty rare but the GEICO Gecko is not real you know?

How did GEICO create the Gecko advertising campaign?

Back in 1999 when a Screen Actors Guild strike was in place the Martin Agency created the original Gecko as part of an advertising campaign commissioned by GEICO. The terms of the Screen Actor Guild’s strike prevented any “human actors” from working in commercials so with an advertising budget to blow and a brand to build the Martin agency simply decided to use animation and create a cute little green character as the GEICO spokesperson.

The Gecko campaign was initially launched using a certain Cockney English accent for the character pleading with viewers to stop calling him GEICO as he was a Gecko. Between the loveable creature created, the funny British accent and Wit and an entirely new approach to sell car insurance the Gecko campaign was a smash hit landing a place in the history books of advertising campaigns and marketing school worldwide.

Who plays the Voice of the GEICO Gecko in GEICO car insurance commercials?

Over the years the Gecko voice has been played by just a handful of actors including Kelsey Grammar (the stiff English accent), Dave Kelly (the British-Aussie accent) and Richard Steven Horvitz (Kung Fu Fighter) however since 2006 the voice of the Gecko is actually played by a GEICO employee named Jake Wood.

What is the name of the GEICO Gecko?

The Gecko is rightfully named after his father and creator the Martin Agency. The GEICO Gecko’s name is Martin. We do not have reports of whether or not he is seeing anyone at this time or plans to have family in the future.


GEICO stands for the Government Employees Insurance Company and is the 3d largest car insurance company in America with an 8.2% market share of auto insurance policies nationwide. In addition to the success of the Gecko commercials GEICO is also home to the most viewed car insurance commercial in history … and it’s not a gecko

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