Unitrin Direct Car Insurance Review

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In a nutshell...
  • Unitrin Direct Car Insurance insures over 6,000,000 people in 25 states
  • Unitrin Direct offers both personal and commercial lines of insurance
  • Unitrin Direct also offers a variety of discounts, including loyalty discounts and safe driver discounts

Unitrin Direct Car Insurance is one of the most popular car insurance companies in America and home to over 6,000,000 car insurance policyholders in 25 States.

The goal of the company is to provide consumers a direct way to purchase auto insurance without the need for independent agents or car insurance brokers – thus the name Unitrin Direct.

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About Unitrin Direct

Unitrin Direct is part of the Unitrin family of companies, which includes many companies who specialize in all types of personal and commercial lines of insurance.

Some of the Unitrin company brands include:

With 6 million policyholders, over 8,000 employees and almost $10 billion in assets, Unitrin Direct certainly has a significant share of the car insurance market.

Unfortunately, because of their presence in only 25 states, its common never to see their name on any top 10 list of car insurance companies.

Almost all of the top 10 car insurance companies by market share have a nationwide presence but Unitrin Direct is a good example of a regional provider you should always include in your car insurance comparison search.

Drivers can save $859/yr* by comparing car insurance

*based on a survey of 1,000 car insurance customers

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Unitrin Direct Car Insurance Review

The Unitrin Direct car insurance company is pretty solid when it comes to customer service and financial stability, however, online they really have not excelled in promoting their brand as much as other competitors such as Allstate, GEICO, or Progressive.

While the Unitrin company website at first look does contain some information it seems to be more of a common “Get a Quote” website than the one you would expect from a car insurance company of this size.

 Unitrin offers a wealth of options including:

  • Payment by Credit Card
  • Online Account Management
  • Online Claims Handling
  • Print ID Cards Online

Unitrin does advertise switching car insurance to Unitrin Direct can provide an average savings of $574 a year but trying to find what data this amount is based on is hard.

At the end of the day, 6 million policyholders seem to be quite happy with Unitrin Direct car insurance so it’s certainly worth including when comparing car insurance companies.

Unitrin Car Insurance Discounts

Unitrin Direct does offer many of the common car insurance discounts and even claim to automatically include discounts when they quote you.

In addition to discounts for Air-Bags, ABS brakes, Daytime Running Lights, and other common car insurance discounts, Unitrin Direct also offers unique discounts such as:

  • E-Signature Discount – Some drivers qualify for a discount simply by signing policy documents online or enrolling in Easy Pay
  • Focused Driver – A discount based on your signature pledging a commitment as a safe driver
  • Loyalty Discount – Automatically applied after your first renewal
  • Window Glass Etching – If your vehicle has its VIN number etched on the car windows this may qualify for a discount
  • Previous Insurance History Discount – Insured with another car insurance company for a long time? This loyalty may provide a discount for new Unitrin customers.

How can I get a Unitrin car insurance quote?

Customers interested in getting a car insurance quote from Unitrin Direct can phone the company’s toll-free phone number or visit the company website.

Most of Unitrin Direct’s advertising efforts are direct to consumers in form of mailings, targeted online advertising. and some traditional media.

However, by no measure is the company brand as well known in car insurance circles due to the lack of any popular campaigns such as the GEICO gecko or Progressive girl.

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