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UPDATED: Mar 13, 2020
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Car insurance companies, like any business sensitive to consumers’ needs, know that the best way to gain new business is to offer a free product. Research car insurance comparisons to find cheap insurance for your vehicles. Use our FREE car insurance search tool; get started by entering in your ZIP code!
For the vast majority of auto insurance agencies, that means offering free quotes online, in addition to the services of their traditional network of agents. Consumers will find it relatively easy to get a wide variety of quotes online, be they direct from the insurance companies themselves or from online quote comparison tools. Find instant quotes using our FREE search tool!
Insurance Companies are Generous with Online Tools
Shopping for car insurance is no easy task, especially as rates continue to increase amid rising fuel prices and higher occurrences of accidents caused by distracted driving.
But consumers can count on the major national insurance brands to offer a robust set of online tools. One of the most popular tools these companies offer is their offer of a quick, easy, and free insurance quote for new customers.
These quote forms aren’t merely offered because they’re helpful and convenient, however. Insurance companies offer these free quotes as a service which is designed to pull customers in and generate new business.
For that reason, customers should exercise caution when shopping for car insurance quotes on the actual insurance company’s website.
While there are certainly great ways to save at every insurer, it’s also true that these companies are slightly biased toward themselves.
They’ll promote the best aspect of their discounts and potential savings in their online quotes, paired with advertisements for the company’s services and testimonials from current customers who have found ample satisfaction with the company’s liability products.
For the consumer who falls victim to this advertising, a free insurance quote on a insurer’s website may be the first and last free quote for auto insurance that they get on the internet. There are ways to avoid this hassle, above and beyond simply resisting the urge to listen to the company’s well-crafted advertisements.
Away from the positive press of an insurance company’s corporate website lies a vast series of third-party quote and comparison tools that make the process far more objective and free of advertisement.
Online Quote Comparison Tools Work for Consumers
Whereas an insurance company’s free online quote tool is designed to work for the betterment of the company’s policyholder numbers and profit margins, third-party car insurance comparison websites are designed strictly to help consumers compare rates, policy benefits, and drawbacks, without the blitz of advertising and image management found on corporate alternatives.
These quote comparison tools request the same information from consumers as the insurance company’s website itself. They’ll need to know their average annual mileage, driving record, their vehicle makes, models, and years, as well as age and safety information as it pertains to any additional drivers. Once this information has been entered into the form, the quote comparison will begin.
Information about the driver, their vehicles, and their additional co-drivers is sent to the major national insurance brands behind the scenes at this quote comparison website.
Consumers aren’t subjected to a long wait which extolls the benefit of choosing a certain major national insurance brand. Instead, they’re treated to a simple and promotion-free couple of seconds.
The Comparison: Good for Consumer Buying Habits
What results from this process is a side-by-side comparison of all the major companies offering insurance in the consumer’s state. Recommended insurance levels are offered first, and consumers can then choose more or less robust plans based on their needs and the laws in their state.
At every step of this process, insurance companies are compared in a direct and obvious way. Their rates are stacked up right beside each other.
This is a better option for consumers, not only because it frees them from promotional language, but also because it gives them better information on every single company that offers insurance in their state.
It compares coverage limits, any fine print as it pertains to coverage, and prices at each insurance company. And once the decision has been made, the customer can then click through to the official website of their preferred insurer to purchase a policy and get on the road.
By allowing consumers to make an educated and objective decision about which insurance company best meets their needs and budgetary concerns, third party auto insurance comparison tools easy edge out the free tools on official insurance websites. Consumers can count on an approach to insurance that works for them, not against their wallets.
Smaller Insurers May Not Offer Online Quotes
One of the things that consumers might notice is that smaller, more regional insurance companies are less likely to offer online quotes on their website.
That’s not because their quotes aren’t free, but rather because they simply lack the complex web development resources to develop an instant quote form.
Some third party comparison quote tools actually work with these insurers to give them a voice in the process; still others prefer to compare only the major national brands.
If a local insurer seems like a better bet than a national brand, and they seem virtually inaccessible online, a comparison quote tool may be the best–or only–way to obtain a price estimate and comparison from these smaller companies.
Other Great Online Tools Offered by Insurance Companies
While their quote tools may be free and loaded with promotional material, there are actually other tools on major national insurance company websites that work for consumers during the insurance purchasing process.
These tools are far more objective, taking into account consumer needs and state laws when estimating the best level of coverage before receiving a quote.
If a consumer is simply uncertain as to how much coverage they require, they can complete a “coverage estimator” before submitting their information to receive a free quote.
This informs the consumer of the minimum coverage level permitted in their state, as well as if they require full coverage for a unique vehicle situation, such as leasing or making payments on a car that they do not yet own.
When it Comes to Free Quotes, Always Compare
The best way to get a free quote and a great deal on car insurance is to use one of the many free insurance quote comparison tools on the internet. These tools leave the sales language behind, and allow consumers to compare and contrast policy information, coverage levels, and overall price from the major national brands.Our search tool will provide you FREE car insurance quotes!
And, for some consumers, it allows them to see the price of coverage at a smaller, more regional insurance company that simply may not have the resources to maintain a free quote tool on their own website.Our FREE quote tool is easy to use; just put in your zip code!